Last updated: September 24th 2026
This policy explains what personal data Yorkshire Calling collects when you visit yorkshirecalling.com, why we collect it, and what your rights are. We keep it to the minimum we need to run the site and send you the guides you ask for.
Who we are
Yorkshire Calling is a travel blog about Yorkshire, England, run by [your full name / business name], based in [town], United Kingdom. We are the data controller for the personal data described in this policy.
Questions or requests about your data: guido@yorkshirecalling.com
What we collect and why
When you join our email list
When you sign up for our newsletter or download a free guide (such as a trip planner or map), we collect your email address, your first name if you give it, and optionally where you’re travelling from. We also record which guide you signed up for and which Yorkshire areas interest you, so we can send you relevant content.
- Why: to send you the guide you asked for and our newsletter with travel ideas, new guides and occasional recommendations.
- Legal basis: your consent. You can unsubscribe at any time using the link at the bottom of every email.
- Provider: our email list is managed by Kit (kit.com). Kit also tells us whether emails are opened and links are clicked, which helps us write better emails.
When you contact us
If you use our contact form or email us, we receive your name, email address and whatever you write in your message.
- Why: to reply to you.
- Legal basis: our legitimate interest in answering your enquiry.
When you leave a comment
If comments are open and you leave one, we collect the name, email address and website you enter, plus your IP address and browser type to help detect spam. Your comment and name are shown publicly.
WordPress may send an anonymised string created from your email address (a “hash”) to Gravatar to check whether you have a profile picture there. Gravatar’s privacy policy: https://automattic.com/privacy/. [Delete this paragraph if you turn off Gravatar or comments.]
- Legal basis: our legitimate interest in running a comment section and keeping out spam.
When you browse the site
Like most websites, our server keeps basic technical logs (such as IP address, browser type and pages requested) for security and to keep the site running properly.
[If you use analytics, keep this paragraph and name the tool. If you don’t, delete it.] With your consent, we use [Google Analytics / Plausible / other] to understand how visitors use the site, for example which pages are popular and how people find us. This data is collected in a form that doesn’t identify you personally.
Cookies
We use cookies that are needed for the site to work, and, only with your consent, cookies for analytics and for tracking affiliate referrals. You can accept or reject non-essential cookies in the cookie banner when you first visit, and change your choice at any time using the cookie settings link at the bottom of every page.
For the full list of cookies we use, see our Cookie Policy.
Affiliate links
Some links on this site are affiliate links, provided through our partner Stay22, which links to booking sites such as Booking.com and Expedia. Some pages also include accommodation maps provided by Stay22. If you click through and make a booking, we may earn a small commission at no extra cost to you.
When you click an affiliate link or use a Stay22 map, Stay22 and the booking site may collect technical data (such as your IP address and clicks) and set cookies to record that you came from us. We don’t receive your name or payment details. Stay22’s privacy policy (https://www.stay22.com) and the booking site’s own policy cover what they collect. See our Affiliate Disclosure for more.
Embedded content from other websites
Our articles may include embedded content such as maps, videos or social media posts. Embedded content behaves exactly as if you had visited the other website. That site may collect data about you, use cookies and track your interaction with the content, especially if you’re logged in to it.
Who we share your data with
We never sell your personal data. We only share it with the service providers who help us run the site:We never sell your personal data. We only share it with the service providers who help us run the site:
| Provider | What they do |
|---|---|
| Kit | Email newsletter and sign-up forms |
| IONOS UK | Hosts the website and its data |
| CookieAdmin | Records your cookie consent choices |
| Google Analystics | Visitor statistics |
We may also disclose data if the law requires it.
International transfers
Some of our providers, including Kit, are based in or store data in the United States. Where your data is transferred outside the UK, we rely on the safeguards the law requires, such as the UK–US data bridge or standard contractual clauses.
How long we keep your data
| Data | How long |
|---|---|
| Email list | Until you unsubscribe. We may remove inactive subscribers sooner. |
| Contact messages | Up to 2 years, then deleted |
Your rights
Under UK data protection law (UK GDPR) you have the right to:
- access the personal data we hold about you
- correct anything inaccurate
- delete your data
- object to or restrict how we use it
- withdraw consent at any time (for example by unsubscribing)
- receive a copy of your data in a portable format
To use any of these rights, email guido@yorkshirecalling.com. We’ll respond within one month. We’ll honour the same requests from visitors outside the UK, including the United States.
If you’re unhappy with how we’ve handled your data, you can complain to the UK’s Information Commissioner’s Office (ICO) at https://ico.org.uk. We’d appreciate the chance to put it right first.
Children
This site is written for adults planning trips. We don’t knowingly collect personal data from children under 13. If you believe a child has given us their details, contact us and we’ll delete them.
Changes to this policy
We may update this policy when we add new tools or services. The “last updated” date at the top shows when it last changed.